How to Create Custom 404 Error Page

In my last article I discussed about the various reasons for which a website can throw a 404 error. While they are...

Causes for 404 Error Code and Solutions

This morning I received an email from one of my blog readers who is a bit disappointed by the overwhelming number of...

As a SEO and Internet marketing consultant I come across various clients with varied requirements and usability is probably one of the...

It’s a great relief to see that the Feedburner subscriber count is now back to normal. It actually dropped to 45 suddenly...

This is really strange and while I have a feel that it might be a temporary glitch I can’t help but panic...

Google Adwords is undoubtedly the most popular PPC platform. Over the years Google Adwords interface has undergone a lot of changes and...

During the US election we have seen what a pivotal role the digital media can play in political campaigns. A large part...

The other day I received a request from one of my clients to do a little research on Hosting companies in UK...

For most businesses and clients who run an Adwords campaign one of the key parameters based on which they tend to judge...

About Me

I am a marketing professional with over 20 years of experience. I currently lead digital marketing at ResultsCX, a global BPM leader. I have previously held marketing leadership roles and built marketing functions from ground-up, including taking a 10-person startup's marketing function from scratch to multi-million dollar scale. I have also worked as a digital marketing consultant for clients big and small, across the world, including some of the major global brands, managing large-scale campaigns. I write (mostly on Linkedin) about the gap between marketing theory and practice, aimed at fellow CMOs and marketing leaders navigating the same questions.
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