{"id":902,"date":"2014-03-21T07:00:41","date_gmt":"2014-03-21T07:00:41","guid":{"rendered":"http:\/\/digitalsrc.com\/blog\/?p=902"},"modified":"2014-05-09T13:43:04","modified_gmt":"2014-05-09T13:43:04","slug":"selective-tweets-from-adtech-india","status":"publish","type":"post","link":"https:\/\/digitalsrc.com\/blog\/selective-tweets-from-adtech-india\/","title":{"rendered":"Selective Tweets from AdTech India"},"content":{"rendered":"<p>Tweets from AdTech<\/p>\n<ul>\n<li>Asians r rebuilding internet. Cricket searches surpass baseball. Google at <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechin&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechin<\/strong><\/b><\/a>. <a dir=\"ltr\" href=\"http:\/\/t.co\/nRCfRTXL3a\" data-pre-embedded=\"true\">pic.twitter.com\/nRCfRTXL3a<\/a> &#8211; @deepalinaair<\/li>\n<li>Asian developers lead Google play for app revenues! <a dir=\"ltr\" href=\"https:\/\/twitter.com\/ktemsamani\"><s>@<\/s><b>ktemsamani<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Naina<\/li>\n<li>WOOHOO!!! By end of #2014 <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23india&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>india<\/b><\/a> will have more <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Internet&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Internet<\/b><\/a> users than <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23US&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>US<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/adtechindia\"><s>@<\/s><b>adtechindia<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechin&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechin<\/strong><\/b><\/a> -@kushalsanghvi<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23India&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>India<\/b><\/a> has the widest gender gap in the digital ecosystem compared to anywhere in the world <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Amit_tripathis<\/li>\n<li>The fight is about 3 billion mobile phones, 2 billion television sets, 1 billion PCs, the answer is out!! <a dir=\"ltr\" href=\"https:\/\/twitter.com\/adtechindia\"><s>@<\/s><b>adtechindia<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @kushalshanghvi<!--more--><\/li>\n<li>This will be the future, &#8220;wearable barcodes&#8221; <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> Shiv clearly believes this is where the world is headed. <a dir=\"ltr\" href=\"http:\/\/t.co\/YKbdMHHYZ6\" data-pre-embedded=\"true\">pic.twitter.com\/YKbdMHHYZ6<\/a> &#8211; @rammohantweets<\/li>\n<li>Clients should make friends with the folks @ their agencies to achieve success. Sam Singh, <a dir=\"ltr\" href=\"https:\/\/twitter.com\/GSK\"><s>@<\/s><b>GSK<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @tweetStrategic<\/li>\n<li>55% of affluent Indians access the internet on mobile at least once per hour. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Naina<\/li>\n<li>As per BBC, 55% of affluent Indians access the internet (news?) on mobile at least once per hour. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Vishal1Mehra<\/li>\n<li>50% time spent on mobile is work related usage. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @naina<\/li>\n<li>Device in your pocket or hand right now is your primary device of work yeilding max productivity <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> says Tom VP Strategy BBC &#8211; @Nehaagarwal85<\/li>\n<li>31% of the consumers prefer mobile devices to desktops. 56% in case of India &#8211; <a dir=\"ltr\" href=\"https:\/\/twitter.com\/TomKBowman\"><s>@<\/s><b>TomKBowman<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @ARMDigital<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/TomKBowman\"><s>@<\/s><b>TomKBowman<\/b><\/a> from bbc and Shivakumar from <a dir=\"ltr\" href=\"https:\/\/twitter.com\/PepsiIndia\"><s>@<\/s><b>PepsiIndia<\/b><\/a> agree. Desktop is dead <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @iwjdb<\/li>\n<li>Brand mobile advertising is effective for all, but most significantly for affluent consumers. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/TomKBowman\"><s>@<\/s><b>TomKBowman<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Naina<\/li>\n<li>Mr. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/TomKBowman\"><s>@<\/s><b>TomKBowman<\/b><\/a>, VP, BBC, says &#8220;46% of affluent&#8217;s who use their phones for business spend over 50% of their time on the internet&#8221; <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> -@AdtechIndia<\/li>\n<li>If you have a brand which wants to target affluent customers (who doesn&#8217;t), you need to get on mobile now <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechin&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechin<\/strong><\/b><\/a> <a dir=\"ltr\" href=\"http:\/\/t.co\/AXBHKV4lfj\" data-pre-embedded=\"true\">pic.twitter.com\/AXBHKV4lfj<\/a> &#8211; @vishal1mehra<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23mobile&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>mobile<\/b><\/a> advertising 4 times more effective than desktop, amongst affluent consumers &#8211; Tom Bowman, BBC, <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechin&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechin<\/strong><\/b><\/a> &#8211; @Aparna1420<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/nehaagarwal85\"><s>@<\/s><b>nehaagarwal85<\/b><\/a>: Neilson planning to come up with metrics to evaluate TV &amp; Digital together! Interesting! <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a>&#8220;courtesy bluefins tech &#8211; @thapargaurav<\/li>\n<li>By 2023 indian ecommerce industry should be $56bn currently at $16bn says <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23RaghuVenkatraman&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>RaghuVenkatraman<\/b><\/a> head digital <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Nielson&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Nielson<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> -@Nehaagarwal85<\/li>\n<li>The average Indian online shopper is a 34 year South Indian male \ud83d\ude42 per Raghu <a dir=\"ltr\" href=\"https:\/\/twitter.com\/adtechindia\"><s>@<\/s><b>adtechindia<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> but hope for women! &#8211; @Reet_tweet<\/li>\n<li>40% of new online shoppers are women. In India. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/cacophonix1984\"><s>@<\/s><b>cacophonix1984<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> -@naina<\/li>\n<li>67% online shoppers shop at least once a month &#8211; Neilsen <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIn&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIn<\/strong><\/b><\/a> &#8211; @Bokul<\/li>\n<li>44% online shoppers in India buy from the apparel &amp; footwear category. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/cacophonix1984\"><s>@<\/s><b>cacophonix1984<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Naina<\/li>\n<li>Tech Travel Fashion are leaders categories in the ecommerce industry <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23RaghuVenkatraman&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>RaghuVenkatraman<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/Nielsen\"><s>@<\/s><b>Nielsen<\/b><\/a> -@NehaAgarwal85<\/li>\n<li>20 to 25 percent of ecommerce transactions happen from mobile devices in india &#8211; Raghu V from <a dir=\"ltr\" href=\"https:\/\/twitter.com\/NielsenIndia\"><s>@<\/s><b>NielsenIndia<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @ShilpiDPathak<\/li>\n<li>30% of all conversations about e-commerce happen in Tier 2 and 3 cities in India. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @AnkitaAshesh<\/li>\n<li>21% users look for brand or purchase the product on mobile devices &#8221; <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/adtechindia\"><s>@<\/s><b>adtechindia<\/b><\/a> -@Logic_digital<\/li>\n<li>Engagement on Social media impacts sales of category on Ecommerce immensely &amp; <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23flipkart&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>flipkart<\/b><\/a> leads engagement says <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Raghu&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Raghu<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/Nielsen\"><s>@<\/s><b>Nielsen<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> -@Nehaagarwal85<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/Flipkart\"><s>@<\/s><b>Flipkart<\/b><\/a> engages most audience, <a dir=\"ltr\" href=\"https:\/\/twitter.com\/amazon\"><s>@<\/s><b>amazon<\/b><\/a> has the highest positive sentiments. Industry Insights based on <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23BigData&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>BigData<\/b><\/a>! <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Adtechindia<\/li>\n<li>On average, Indians spend 2.5 hours per day on their smartphone. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/cacophonix1984\"><s>@<\/s><b>cacophonix1984<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> -@naina<\/li>\n<li>Flipkart is most accessed mobile shopping app, followed by snapdeal, eBay, Amazon, olx, quikr. &#8211; Nielsen <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIn&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIn<\/strong><\/b><\/a> -@Bokul<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechin&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechin<\/strong><\/b><\/a> Apps usgae is higher than m. websites says Raghu from Nielson.. why isnt Google showing apps in search results first? Google? &#8211; @psmahajan<\/li>\n<li>Content should never be truly branded if you want it to fly high <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23AdtechIn&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>AdtechIn<\/strong><\/b><\/a> &#8211; @ShilpiDPathak<\/li>\n<li>Content marketing is not a user manual of the cloud,it\u2019s like building bridges across multiple touch points.&#8221;Says,<a dir=\"ltr\" href=\"https:\/\/twitter.com\/priyajayaraman\"><s>@<\/s><b>priyajayaraman<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @adtechindia<\/li>\n<li>Listen to your customers, Talk Later! A mantra every brand should follow&#8221;, do you agree with <a dir=\"ltr\" href=\"https:\/\/twitter.com\/priyajayaraman\"><s>@<\/s><b>priyajayaraman<\/b><\/a> over this? <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @adtechindia<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Content&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Content<\/b><\/a> is the language of the people today as it&#8217;s happening <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23AdtechIn&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>AdtechIn<\/strong><\/b><\/a> &#8211; @ShilpiDPathak<\/li>\n<li>Content doesn&#8217;t always mean to start a conversation. It\u2019s a lot about being a part of it.&#8221;Says, <a dir=\"ltr\" href=\"https:\/\/twitter.com\/priyajayaraman\"><s>@<\/s><b>priyajayaraman<\/b><\/a>, Your views? <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> -Adtechindia<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/adtechindia\"><s>@<\/s><b>adtechindia<\/b><\/a> Video Marketing would be the clear focus for 2014, however it is yet be exploited. Its more of TV on digital now. &#8211; @maruti_indoria<\/li>\n<li>You cannot just create and upload content, it is also about spending some money to make it reach says <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Archana&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Archana<\/b><\/a> VP Media Airtel <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @nehaAgarwal85<\/li>\n<li>Whom will brands choose to create videos Shekhar Kapur or Ogilvy? <a dir=\"ltr\" href=\"https:\/\/twitter.com\/kushalsanghvi\"><s>@<\/s><b>kushalsanghvi<\/b><\/a> is pointing some interesting questions! <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> -@swapdp<\/li>\n<li>Publishers are becoming brands in India &#8211; Mr. Bird (Savoo) <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/adtechindia\"><s>@<\/s><b>adtechindia<\/b><\/a> -@logic_digital<\/li>\n<li>Your content gotta be in the &#8216;popular culture&#8217; &#8211; Atit, HUL <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIn&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIn<\/strong><\/b><\/a> -@aakancksha<\/li>\n<li><a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechin&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechin<\/strong><\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23ContentMarketing&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>ContentMarketing<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Conversations&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Conversations<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Engagement&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Engagement<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Objectives&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Objectives<\/b><\/a> all three are important for creating <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23greatcontent&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>greatcontent<\/b><\/a> &#8211; @mohitjo<\/li>\n<li>Getting the right content is easy but it&#8217;ll only work if you get the right distribution via Atit Mehta, Unilever <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @sanchitajohri<\/li>\n<li>Video content production is easy, biggest challenge is distribution <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechin&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechin<\/strong><\/b><\/a> -@denharsh<\/li>\n<li>Content should be more <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23conversational&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>conversational<\/b><\/a> rather than <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23promotional&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>promotional<\/b><\/a>. <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @tweetStrategic<\/li>\n<li>Should you use UGC as part of strategy <a dir=\"ltr\" href=\"https:\/\/twitter.com\/kushalsanghvi\"><s>@<\/s><b>kushalsanghvi<\/b><\/a> asks <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Atit&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Atit<\/b><\/a> head media Unilever answers yes but there are challenge in that <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @NehaAgarwal85<\/li>\n<li>Will we have OVC\/IVC rather than TVC soon <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23bishwajit&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>bishwajit<\/b><\/a> VW says Yes <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23Archana&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>Archana<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23reliance&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>reliance<\/b><\/a> says No bec of internet penetration <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @nehaagarwal85<\/li>\n<li>I think brands are still not able to use # usergeneratedcontent for their benefit . They are just sitting on the gold mine . <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23AdtechIn&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>AdtechIn<\/strong><\/b><\/a> -@ShilpiDPathak<\/li>\n<li>These <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23MischievousCookie&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>MischievousCookie<\/b><\/a> from <a dir=\"ltr\" href=\"https:\/\/twitter.com\/Oreo\"><s>@<\/s><b>Oreo<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/OreoIndia\"><s>@<\/s><b>OreoIndia<\/b><\/a> are so kool with sensor motor setup. Check it out <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23AdtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>AdtechIN<\/strong><\/b><\/a> <a dir=\"ltr\" title=\"https:\/\/vine.co\/v\/MMZhDO3Dtbe\" href=\"https:\/\/t.co\/EzIGhxWKHa\" target=\"_blank\" rel=\"nofollow\" data-expanded-url=\"https:\/\/vine.co\/v\/MMZhDO3Dtbe\">https:\/\/vine.co\/v\/MMZhDO3Dtbe<\/a> &#8211; @honeytech<\/li>\n<li>Critical, Relevancy and Contextual- three pillar of good content and shall not be missed out! <a dir=\"ltr\" href=\"https:\/\/twitter.com\/Sanjay_Tripathy\"><s>@<\/s><b>Sanjay_Tripathy<\/b><\/a>, Head, <a dir=\"ltr\" href=\"https:\/\/twitter.com\/HDFCLIFE\"><s>@<\/s><b>HDFCLIFE<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @adtechindia<\/li>\n<li>U don&#8217;t need large marketing teams, u need agencies with strong content capabilities&#8230; <a dir=\"ltr\" href=\"https:\/\/twitter.com\/Sanjay_Tripathy\"><s>@<\/s><b>Sanjay_Tripathy<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Amit_Tripathis<\/li>\n<li>&#8220;If your engagement ratio is getting higher, your customer is getting educated about your product&#8221;,Says, <a dir=\"ltr\" href=\"https:\/\/twitter.com\/Sanjay_Tripathy\"><s>@<\/s><b>Sanjay_Tripathy<\/b><\/a> at <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @adtechindia<\/li>\n<li>Start with content. Move to engagement. Business vl come. Starting with Commerce on Social is recipe for failure <a dir=\"ltr\" href=\"https:\/\/twitter.com\/Sanjay_Tripathy\"><s>@<\/s><b>Sanjay_Tripathy<\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> -@Amit_Tripathis<\/li>\n<li>Nobody is bothered about measuring analytics on TV. Should be within industry practices to include them in the pitch!&#8221; Atit Mehta <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @Adtechindia<\/li>\n<li>Video marketing in regional languages will accelerate the video spending for big companies &#8221; : Atit Mehta <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/adtechindia\"><s>@<\/s><b>adtechindia<\/b><\/a> &#8211; @logic_digital<\/li>\n<li>Consumer is the King as well as the Queen and she has a voice now!&#8221; states Atit Mehta, Unilever at <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @adtechindia<\/li>\n<li>Content helps you build brands, thats how brand gets visibility.&#8221; says, Mr. Samar Verma, CEO &amp; Founder, Fork Media <a dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%23adtechIN&amp;src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b><strong>adtechIN<\/strong><\/b><\/a> &#8211; @adtechindia<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tweets from AdTech Asians r rebuilding internet. Cricket searches surpass baseball. Google at #adtechin. pic.twitter.com\/nRCfRTXL3a &#8211; @deepalinaair Asian developers lead Google play for app revenues! @ktemsamani #adtechIN &#8211; @Naina WOOHOO!!! By end of #2014 #india will have more #Internet users than #US @adtechindia #adtechin -@kushalsanghvi #India has the widest gender gap in the digital ecosystem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93],"tags":[],"_links":{"self":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/902"}],"collection":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":0,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}