{"id":834,"date":"2013-09-20T13:48:29","date_gmt":"2013-09-20T13:48:29","guid":{"rendered":"http:\/\/digitalsrc.com\/blog\/?p=834"},"modified":"2015-11-20T16:49:00","modified_gmt":"2015-11-20T16:49:00","slug":"thank-you-page-design-increase-user-engagement","status":"publish","type":"post","link":"https:\/\/digitalsrc.com\/blog\/thank-you-page-design-increase-user-engagement\/","title":{"rendered":"How to Optimize Your Thank You Page Design to Increase User Engagement"},"content":{"rendered":"

We all run our marketing campaigns with certain objectives \u2013 we want users to buy our products, fill up a lead form, download our white papers, subscribe to our feed or do some other action that fits into our business objective. The moment a user takes the necessary action, we try to play the courteous host and show him a Thank You message. How many of you have actually spent time thinking how your thank you page design impacts your user?<\/p>\n

Trust me, it does!<\/p>\n

This is one of the most neglected areas in user experience optimization and in most cases people don\u2019t pay much heed to the thank you page and in the process loses tons of opportunity! E-commerce industry is an exception as most e-commerce websites follow up their thank you pages with complementary products and special offers trying to up sell.<\/p>\n

\"Thank<\/a>

Optimize thank you page design to increase user engagement.<\/p><\/div>\n

This attitude of negligence mainly stems from the facts..<\/strong><\/p>\n

    \n
  1. The user has already converted (your business objective fulfilled) \u2013 why do you care anymore? You assume he is going to leave your website at this point.<\/li>\n
  2. Thank you pages are mostly dynamically generated and hidden from the search engines, so there is no SEO benefit to it.<\/li>\n<\/ol>\n

    What you fail to see in this case are..<\/strong><\/p>\n

    <\/p>\n

      \n
    1. If the user has converted once, it means he has got some trust on you. Why not build up on it and make him a loyal engaged user?<\/li>\n
    2. Thank You page may not be visible to search engines but it can still work as a gateway for your users to discover your other valuable content.<\/li>\n<\/ol>\n

      In this article, I will try to layout a few basic aspects of Thank you page messaging and show you a live example of how changing the Thank You page design significantly increased the user engagement for website.<\/p>\n

      Thank You Page Messaging<\/h2>\n

      Thank You Page For Product Sales:<\/strong> This is already pretty well done by many e-commerce site but here\u2019s just a refresher.<\/p>\n