You can access the Filters from your Profile Settings page in Google Analytics. Just click \u201cAdd Filter\u201d to add a new filter to a profile.<\/p>\n
RegEx in Google Analytics<\/span> Google Analytics Filter to Exclude Internal Traffic<\/span><\/p>\n Every website gets a fair share of internal traffic that is visits by webmasters, marketers and other members of the team who are part of the same business. It is important to exclude this traffic from your analytics data as otherwise you would have an inflated traffic count.<\/p>\n Google analytics provides a predefined filter for this, after you have clicked on the \u201cAdd Filter\u201d on Profile Settings page it would take you to the \u201cCreate New Filter\u201d page. On that page..<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Filter to Exclude Multiple IP addresses or a Range of IP Address ?<\/span><\/p>\n This is a very likely situation when your client has multiple offices in different locations and Google Analytics provides a solution for that as well. In such cases, we will have to use a \u201cCustom Filter\u201d.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n This filter is effective if your URLs are available both in uppercase and lowercase format. Google analytics in such case would treat these two as two different URLs and your data for the same page would be split between the two. The all lowercase filter converts all URLs to lower case.<\/p>\n The picture below explains how to set it up.<\/p>\n Full Referral URL Filter for Google Analytics<\/span><\/p>\n This is a marketer\u2019s bliss \ud83d\ude42 While Google analytics tells you which websites are referring traffic to you it doesn\u2019t really show the exact complete URL that is the referral source. If you are getting tons of referrals from a huge portal, it can often become difficult to identify the complete URL of your referral source. With this filter you would be able to see the full referral URL for your site.<\/p>\n However, this would require you to move a step further and not just use a Custom Filter but an Advanced Custom Filter. The picture below shows how this is set up.<\/p>\n You would be getting the resulting data from this filter under User Defined Section in Visits.<\/p>\n These are just three of the common Google Analytics filter that you must apply if you are using GA. There are many more filters that can be used for various purposes and to get a lot of valuable information besides the great insight that GA provides by default.<\/p>\n Before we end, one word of caution. Applying filters can make dramatic changes to the data in an account because it effects the data that is collected by GA. It is advisable to create a separate profile and then apply the filters to it and observe the data in both (with and without filters) profiles for initial few days to ensure that the filters are working as intended. Also, keep in mind that applying filters would affect future data and would not have any impact on the data that is already there in your account.<\/p>\n In case you would have any specific question or requirement about Google Analytics implementation feel free to contact me.<\/p>\n Related Posts:<\/span> Google analytics is one of the most commonly used web analytics program today. While most of use it how many of us are actually aware of its full potential. This wonderful free analytics platform has got some really good features which if used effectively can provide great insights to marketers and business. Filters in Google […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[451,111],"tags":[110,109],"_links":{"self":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/46"}],"collection":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":0,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
RegEx or Regular Expressions are extremely important when it comes to creating these filters. Regular expressions are special characters that match or capture portions of a field, as well as the rules that govern all characters. You can read in details about the RegEx used in Google Analytics here<\/a> .<\/p>\n\n
\n
65\\.42\\.34\\.123$|^72\\.42\\.35\\.125$<\/li>\n
Your Filter pattern would read as below
^65\\.42\\.34\\.([1-9]|1[0-9]|2[0-5])$<\/li>\n<\/ol>\n
Google Analytics All Lowercase Filter<\/span><\/p>\n![\"\"](\"http:\/\/4.bp.blogspot.com\/_8G0wbEsC5tA\/Svz_6DGpxeI\/AAAAAAAAAPQ\/ScEH_Bv1ubk\/s320\/alllowercase.jpg\")
<\/a><\/p>\n
<\/span><\/div>\n![\"\"](\"http:\/\/2.bp.blogspot.com\/_8G0wbEsC5tA\/Sv0Af3UrDsI\/AAAAAAAAAPY\/uHTUg_vbcu0\/s320\/FullReferralURL.jpg\")
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<\/span><\/div>\n
Ultimate Guide to Google Analytics Setup & Ecommerce Tracking<\/a>
Measuring Impact of online marketing on offline presence<\/a>
How to Improve Adwords Campaigns with Analytics<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"