{"id":43,"date":"2009-12-31T11:33:00","date_gmt":"2009-12-31T11:33:00","guid":{"rendered":"http:\/\/digitalsrc.com\/blog\/15-internet-marketing-predictions-for-2010\/"},"modified":"2013-04-07T17:10:06","modified_gmt":"2013-04-07T17:10:06","slug":"15-internet-marketing-predictions-for-2010","status":"publish","type":"post","link":"https:\/\/digitalsrc.com\/blog\/15-internet-marketing-predictions-for-2010\/","title":{"rendered":"15 Internet Marketing Predictions for 2010"},"content":{"rendered":"

Its been pretty long that I have a made a post here, so now that we are on the last day of 2009 and are all set to welcome the new year 2010 in a few hours – here are few predictions from my end about the overall online marketing trends for the coming year.<\/p>\n

    \n<\/p>\n
  1. Search Marketing is definitely going to grow ( both organic and paid search), however, businesses would tend to invest more on SEO than on PPC.<\/li>\n
  2. Cost per click prices would rise across all the paid search platforms. More money will start moving to the content network and the overall quality of ad targeting would improve.<\/li>\n
  3. Social Media links would likely to start playing a major role in the search engine algos. Search engines algorithms might be tweaked to rely on the mass-wisdom from social media platforms.<\/li>\n
  4. More active effort would be there to measure factors like engagement rather than apparent metrics like number of visitors\/ followers. Advanced analytics platforms might become available for free that would allow even small businesses and individuals to look beyond the last click attribution model.<\/li>\n

    <\/p>\n

  5. Social media would be much bigger and small businesses would increasingly adopt Twitter and Facebook<\/li>\n
  6. More celebrities would get on to Twitter & many of them would start using professional social media experts and consultants <\/li>\n
  7. Advertising on social media platforms like Facebook would be the norm for small businesses<\/li>\n
  8. Technological advancement and refinements would happen on Facebook ( and likely on most other social media platforms) for better targeting and ad serving capabilities.<\/li>\n
  9. Location based services like FourSquare would gain popularity. Existing social platforms like Twitter or Facebook might integrate some location based service to increase their utility<\/li>\n
  10. Twitter can launch its own URL shortening service or buy a popular one like bit.ly . Though Google has launched its own URL shortening service recently possibilities are that they might also acquire bit.ly to get hold of all the click data<\/li>\n
  11. There are likely to be some experiments done with paid news content, however, it is likely to be a major failure. This will actually benefit the providers of ad supported content and the ones providing multiple options for free ad supported content and Paid ad free content<\/li>\n

    <\/p>\n

  12. Video ads, video search and video content on websites would increase by great extent<\/li>\n
  13. Mobile as a marketing channel is going to get much bigger & sophisticated – well beyond those crappy spam texting. Mobile couponing is likely to become a regular staff for most big retail chains.<\/li>\n
  14. iPhone would continue to grow very fast however, Android would slowly start to build up its own market share. It would not be able to take a major bite off iPhone’s market but would definitely create a mark.<\/li>\n
  15. Businesses and individuals would start storing more and more of their data and running application on the Internet rather than from the desktop.<\/li>\n<\/ol>\n
    WISHING YOU ALL A VERY HAPPY NEW YEAR 2010\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Its been pretty long that I have a made a post here, so now that we are on the last day of 2009 and are all set to welcome the new year 2010 in a few hours – here are few predictions from my end about the overall online marketing trends for the coming year. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93],"tags":[103,104,105],"_links":{"self":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/43"}],"collection":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":0,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}