Canonical URLs and issues with URL redirection have been a major concern for most webmasters. While many webmasters have been badly bitten by the canonical URL issue, some others who tried to implement a redirection ( to avoid canonical issues) but couldn’t implement it properly are often bitten as hard, or even worse.<\/p>\n
Though Google has implemented an option for suggesting the preferred URL in their Webmaster Central<\/a>, where a webmaster can log in and specify the URL form that he wants Google to consider, the other major search engines are yet to reach that point. Also, there are still many webmasters who are not aware of this feature offered by Google’s Webmaster Central.<\/p>\n In addition URL redirection can be a very useful method in various other occasion, particularly if you are moving your site or re-developing it – that causes change in URLs that are already indexed by the search engines. I am sure none of us want to take the pain to start from scratch to work with new URLs or to lose all the back links that your old site might have earned through the years. Effective URL redirection can actually save you from all these.<\/p>\n I have tried to create a comprehensive guide on the types of redirection and the ways to implement them.<\/p>\n <\/p>\n Types of Redirection<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n How To Implement 301 Redirection \/ Website redirection <\/strong><\/p>\n <\/p>\n Redirection can be implemented at two levels. Server Side redirection can be either a 301 redirection or a 302 redirection, however, as 301 redirection is the most search engine friendly method, I have explained the 301 redirection only in this article.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/a>Meta Redirect ( Using Meta Refresh Tag) <\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n Add this line in between HEAD tags of your webpage to redirect that page in 0 seconds to http:\/\/www.newurl.com. You can increase the delay in redirection by changing “0” to some other value. Remember to replace http:\/\/www.newurl.com with the actual URL of your new page.<\/p>\n <\/p>\n <\/a>JavaScript Redirect ( NOT RECOMMENDED !! ) <\/strong><\/p>\n JavaScript redirection is another common form of client side redirection however it is not at all recommended from SEO perspective. In most cases the search engines would simply ignore trhe JavaScript and stay on the current phase. In most cases JavaScript redirects are not looked upon as a favorable practice as this technique has been massively misused by certain industries. The common trick was to have a keyword stuffed pages redirecting to the actual page in 0 seconds. The search engines would not be able to read the JS and index the keyword stuffed pages where as the visitors would be redirected to the actual page by the JavaScript. Search engines today are smart enough to detect this ploy and you can run into deep trouble if you are trying to utilize this.<\/p>\n <\/p>\n Option 1<\/strong><\/p>\n <script type=”text\/javascript”><br><br><!–<br><br>window.location = “http:\/\/www.newurl.com\/”<br><br>\/\/–><br><br><\/script><\/p>\n Option 2 <\/strong><\/p>\n <\/p>\n Once again, JavaScript Redirect is Not Recommended from SEO Perspective.<\/strong><\/p>\n Server Side Redirection<\/strong><\/p>\n <strong><a name=”php”><\/a>301 Redirection in PHP <\/strong><\/p>\n The code below should be added at the top of the page.<\/p>\n header(“HTTP\/1.1 301 Moved Permanently”);<\/p>\n header(“Location: http:\/\/www.newurl.com”);<\/p>\n exit();<\/p>\n <\/p>\n <\/p>\n <\/a>301 Redirection in ASP ( VB Script ) <\/strong><\/p>\n <%@ Language=VBScript %><\/p>\n <%<\/p>\n Response.Status=”301 Moved Permanently”<\/p>\n Response.AddHeader “Location”, “http:\/\/www.newurl.com”<\/p>\n response.end<\/p>\n %><\/p>\n <\/p>\n\n
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