{"id":120,"date":"2008-08-12T06:53:00","date_gmt":"2008-08-12T06:53:00","guid":{"rendered":"http:\/\/digitalsrc.com\/blog\/adwords-ads-shows-5-lines-of-text\/"},"modified":"2013-04-21T18:10:25","modified_gmt":"2013-04-21T18:10:25","slug":"adwords-ads-shows-5-lines-of-text","status":"publish","type":"post","link":"https:\/\/digitalsrc.com\/blog\/adwords-ads-shows-5-lines-of-text\/","title":{"rendered":"Adwords Ads Shows 5 Lines of Text"},"content":{"rendered":"<p>This morning I noticed that Google Adwords ads are showing 5 lines of text in some cases instead of typical 4 line Adwords ads. The 5th line would mention a geographic area.<\/p>\n<p>This practice was introduced by Google for a short period in 2006 but then it went off before even all advertisers would notice it. It seems Google might be thinking to get it back. This old thread at <a href=\"http:\/\/www.webmasterworld.com\/forum81\/8318.htm\">WMW<\/a> discusses some of the reasons for such 5 th geographic lines in ads.<\/p>\n<p>A search in Google for &#8220;Share tip&#8221; showed this ad.<\/p>\n<p><a href=\"http:\/\/4.bp.blogspot.com\/_8G0wbEsC5tA\/SKEuqsWqBsI\/AAAAAAAAAGY\/mzE3evJD4vs\/s1600-h\/Adwords_ads.jpg\"><img alt=\"Adwords ads with 5 lines of text - Click to view\" src=\"http:\/\/4.bp.blogspot.com\/_8G0wbEsC5tA\/SKEuqsWqBsI\/AAAAAAAAAGY\/mzE3evJD4vs\/s320\/Adwords_ads.jpg\" border=\"0\" \/><\/a><\/p>\n<div>Click Image To View<\/div>\n<div><!--more--><\/div>\n<p>If google is trying to bring in more geographical relevance to its search ads, that is definitely a good effort but I think there is some major update needed to this. At this point , it looks pretty funny because..<\/p>\n<p>a) &#8220;Share Tip&#8221; as a keyword is not geo specific. It might have some relevance to the way share trading is done in a country but it is definitely not regional enough to have the mention of a state name( or a union territory, as in this case) So a mention of &#8220;Andaman and Nicobar Islands doesn&#8217;t make much sense.<\/p>\n<p>b) Also, it was initially thought that if an ad has been targeted to a specific geography, visitors searching from that region would get to see the 5th line &#8211; however, in this case the search was being conducted from Hyderabad and the 5th line showed &#8220;Andaman and Nicobar Island&#8221;.<\/p>\n<p>What&#8217;s up Google ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning I noticed that Google Adwords ads are showing 5 lines of text in some cases instead of typical 4 line Adwords ads. The 5th line would mention a geographic area. This practice was introduced by Google for a short period in 2006 but then it went off before even all advertisers would notice [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[65,120],"_links":{"self":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/120"}],"collection":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":0,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/tags?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}