{"id":1004,"date":"2014-05-26T07:54:19","date_gmt":"2014-05-26T07:54:19","guid":{"rendered":"http:\/\/digitalsrc.com\/blog\/?p=1004"},"modified":"2023-02-26T16:26:29","modified_gmt":"2023-02-26T16:26:29","slug":"why-copying-your-competitors-website-is-a-bad-idea","status":"publish","type":"post","link":"https:\/\/digitalsrc.com\/blog\/why-copying-your-competitors-website-is-a-bad-idea\/","title":{"rendered":"Why Copying your Competitor’s Website is a Bad Idea"},"content":{"rendered":"

Competitor analysis is an integral part of any marketing campaign and coming from a Search Marketing background I can vouch for how effective it could be to analyse your competitor’s campaigns using tools like SEMRush<\/a>, Spyfu<\/a> etc. It is also quite common while creating a new website to review your competitor websites and understand their strengths and weaknesses, so that you can carefully utilise \/ avoid those in your design. However, it is often a problem when your client is head over heels for some web site design he has seen on the web and wants you to copy it. From a designer’s perspective, while it might not be so much of a problem ( though it substantially limits and undermines their creativity), from a marketing perspective this could often be more detrimental to your business than you would think of.<\/p>\n

Linkedin has recently invited me to publish on their platform and my first article on Linkedin talks in depth on Why Copying your Competitor’s Website is a Bad Idea<\/a> . Do leave your thoughts in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"

Competitor analysis is an integral part of any marketing campaign and coming from a Search Marketing background I can vouch for how effective it could be to analyse your competitor’s campaigns using tools like SEMRush, Spyfu etc. It is also quite common while creating a new website to review your competitor websites and understand their […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93],"tags":[],"_links":{"self":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/1004"}],"collection":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/comments?post=1004"}],"version-history":[{"count":0,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/posts\/1004\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/media?parent=1004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/categories?post=1004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsrc.com\/blog\/wp-json\/wp\/v2\/tags?post=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}