{"id":364,"date":"2013-04-08T19:15:02","date_gmt":"2013-04-08T19:15:02","guid":{"rendered":"http:\/\/digitalsrc.com\/blog\/?page_id=364"},"modified":"2022-02-21T05:45:14","modified_gmt":"2022-02-21T05:45:14","slug":"about-src","status":"publish","type":"page","link":"https:\/\/digitalsrc.com\/blog\/about-src\/","title":{"rendered":"Saptarshi Roy Chaudhury"},"content":{"rendered":"
\"Saptarshi<\/a>

Saptarshi Roy Chaudhury<\/p><\/div>\n

A digital marketing professional with 20 years of experience in the digital marketing industry. While Search marketing (both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands-on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, affiliates, display & partnerships. During his phase with Havas Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc. With an established record of hands-on leadership and team-building skills at the international level, he is considered an effective communicator and focused leader. In his previous role at PurpleTalk, he built the marketing function for a 10-people startup from scratch, to grow into a multi-million dollar company. In his current role, Saptarshi leads complete digital marketing for a global BPM leader. He has also worked as a digital marketing consultant for clients across the world.<\/p>\n

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AWARDS<\/h1>\n
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  • Top 50 Digital Marketing Leaders by CMO Asia at World Marketing Congress – 2016<\/li>\n
  • Top 50 Influential Marketing Technology Leaders by CMO Council & World Marketing Congress – 2015<\/li>\n<\/ul>\n<\/div>\n
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    WORK EXPERIENCE \/ CAREER PATH<\/h1>\n
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    • 2018 – till date: Director Marketing, Firstsource Solutions<\/li>\n
    • 2010 – 2018: VP Marketing, PurpleTalk Inc.<\/li>\n
    • 2007 – 2010: Manager Search Marketing & Analytics, Havas Digital<\/li>\n
    • 2004 – 2007: SEO Team Lead, Digital Avenues<\/li>\n
    • 2004 – 2005: Customer Care Associate, Tracmail<\/li>\n
    • 2003 – 2004: Customer Response Executive, Reliance<\/li>\n
    • 2002 – 2003: Online Marketing, 123Greetings.com<\/li>\n<\/ul>\n<\/div>\n
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      CONSULTING<\/h1>\n

      I have worked as a digital marketing consultant for clients across the world, on a variety of projects ranging from simple and straightforward SEO\/SEM campaign set up and management to complex conversion optimization, revenue optimization, full-scale web design and development to strategic involvement at the corporate level. I have worked with clients both small and large, ranging from solo entrepreneurs to multi-million dollar enterprises.<\/p>\n

      CLIENTS FROM 12 COUNTRIES<\/h2>\n\n\t\t