{"version":"1.0","provider_name":"Adwords Consultant India : DigitalSRC","provider_url":"https:\/\/digitalsrc.com\/blog","author_name":"digitalSRC","author_url":"https:\/\/digitalsrc.com\/blog\/author\/saptarshi\/","title":"Guide to Effective Ad Copy for Google Adwords - Adwords Consultant India : DigitalSRC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/digitalsrc.com\/blog\/guide-to-effective-ad-copy-for-google-adwords\/\">Guide to Effective Ad Copy for Google Adwords<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! This file is auto-generated *\/\n\t\t!function(d,l){\"use strict\";var e=!1,n=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,i,a,s=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),c=0;c<n.length;c++)n[c].style.display=\"none\";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(a=parseInt(t.value,10)))a=1e3;else if(~~a<200)a=200;r.height=a}if(\"link\"===t.message)if(i=l.createElement(\"a\"),a=l.createElement(\"a\"),i.href=r.getAttribute(\"src\"),a.href=t.value,o.test(a.protocol))if(a.host===i.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),i=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),a=l.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<a.length;s++){if(!(e=a[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||i)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/digitalsrc.com\/blog\/guide-to-effective-ad-copy-for-google-adwords\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;Guide to Effective Ad Copy for Google Adwords&#8221; &#8212; Adwords Consultant India : DigitalSRC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","description":"The quality of your ad copy plays a pivotal role in the success of any paid search campaign. Google Adwords uses Quality Score and most other leading PPC platforms use similar algorithms which takes into account the CTR and relevance of your ad copies. A good ad copy increases relevance, increases CTR and lowers CPC [&hellip;]","thumbnail_url":"\/\/googleads.g.doubleclick.net\/pagead\/viewthroughconversion\/965061393\/?value=0&amp;guid=ON&amp;script=0"}