speaker – Adwords Consultant India : DigitalSRC

Marketing Today – My Presentation at SKASC National Conference

digitalSRC — Thu, 12 Feb 2015 10:04:16 +0000

Last week I had an invitation from SKASC college in Coimbatore to do a guest lecture at their two-day National Conference on Business Processes. This is a two day even organized by the college where they invite over 40 speakers across India and couple other countries, from different industries to come and deliver lectures on industry trends ad insights to the students. I had very short notice to prepare and wasn’t very sure of the audience profile, so thought it would be better to talk about the overall trends in marketing and its changing context rather that diving into the details of specific digital marketing channels.

I wanted to leave a clear message for the students and help them understand how modern marketing has moved away from being interrupting broadcast nature to a very personalized and contextual mode and the underlying factors enabling this change.

Marketing Today – Confluence of Mobile, Social, Data and Analytics from Saptarshi RoyChaudhury

While the presentation doesn’t do justice to itself without the narration, I hope this would give you at least a broad understanding of the message. Feel free to share your thoughts in comments.

The post Marketing Today – My Presentation at SKASC National Conference appeared first on Adwords Consultant India : DigitalSRC.

Personal Branding in Social Media for Photographers

digitalSRC — Tue, 02 Sep 2014 08:04:24 +0000

Though not a photographer, it feels great to be invited to a photographer’s event and that too at my hometown in Kolkata

The last weekend Kolkata experienced a first of its kind event in Social Media for Photographers – a two day event, organized by a very young and passionate group of photographers. The event saw an ensemble of some of the most well known photographers in India and though not a photographer, I was invited to speak at the event to give a talk on Personal Branding for Photographers in Social media. There were a couple other sessions related to branding and digital marketing by two of my good friends Suprit Patra and Aji Issac Mathew. It was indeed a good experience to share the platform with this guys as well as some of the eminent photographers like Hari Menon, Soumya Shankar Ghosal, Neelutpal Das.

The presentation on personal branding though oriented towards photographers, contains certain basic principles that are applicable for anyone and everyone looking to focus on personal branding. Of course without the live narration the content might not be as appealing as it is meant to be, but I am sure you will find some interesting stuff to pick up from this.

Personal Branding in Social Media for Photographers from Saptarshi RoyChaudhury

A big “Thank You” to Anirban and his team for organizing such a fantastic event. I am sure the momentum will continue and we will see a lot more of this initiatives happening in Kolkata.

The post Personal Branding in Social Media for Photographers appeared first on Adwords Consultant India : DigitalSRC.

SEO- 2014 and Beyond – my presentation from Digital Marketing Summit

digitalSRC — Sun, 16 Feb 2014 17:42:00 +0000

This last Saturday, 15th Feb, 2014 we had the second edition of Digital Marketing Summit in Hyderabad. I was invited as a speaker and my topic for the day was “SEO – 2014 and Beyond”. Some usual faces and many unknown, but overall it was a good day talking to people from the industry and also a lot of small businesses looking to leverage digital marketing. For those of you interested , given below is a copy of my presentation from the summit, showcasing some of the trends that are bound to affect SEO in 2014 and the days to come.

The post SEO- 2014 and Beyond – my presentation from Digital Marketing Summit appeared first on Adwords Consultant India : DigitalSRC.