1. Search Marketing is definitely going to grow ( both organic and paid search), however, businesses would tend to invest more on SEO than on PPC.
2. Cost per click prices would rise across all the paid search platforms. More money will start moving to the content network and the overall quality of ad targeting would improve.
3. Social Media links would likely to start playing a major role in the search engine algos. Search engines algorithms might be tweaked to rely on the mass-wisdom from social media platforms.
4. More active effort would be there to measure factors like engagement rather than apparent metrics like number of visitors/ followers. Advanced analytics platforms might become available for free that would allow even small businesses and individuals to look beyond the last click attribution model.
5. Social media would be much bigger and small businesses would increasingly adopt Twitter and Facebook
6. More celebrities would get on to Twitter & many of them would start using professional social media experts and consultants
7. Advertising on social media platforms like Facebook would be the norm for small businesses
8. Technological advancement and refinements would happen on Facebook ( and likely on most other social media platforms) for better targeting and ad serving capabilities.
9. Location based services like FourSquare would gain popularity. Existing social platforms like Twitter or Facebook might integrate some location based service to increase their utility
10. Twitter can launch its own URL shortening service or buy a popular one like bit.ly . Though Google has launched its own URL shortening service recently possibilities are that they might also acquire bit.ly to get hold of all the click data
11. There are likely to be some experiments done with paid news content, however, it is likely to be a major failure. This will actually benefit the providers of ad supported content and the ones providing multiple options for free ad supported content and Paid ad free content
12. Video ads, video search and video content on websites would increase by great extent
13. Mobile as a marketing channel is going to get much bigger & sophisticated – well beyond those crappy spam texting. Mobile couponing is likely to become a regular staff for most big retail chains.
14. iPhone would continue to grow very fast however, Android would slowly start to build up its own market share. It would not be able to take a major bite off iPhone’s market but would definitely create a mark.
15. Businesses and individuals would start storing more and more of their data and running application on the Internet rather than from the desktop.

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